See-Though Marketing

If you watch enough TV on any of the 24 hour News channels you are bound to see a Binder & Binder commercial (and plenty of diabetes, AARP, Jitter Bug, and 1-800-pet-meds commercials as well).  I don't know if they run this commercial every where else- I'm thinking not because as you can see at the end of the commercial the lawyer has a strategically placed prop hat (still with a New York scene in the back). Its like some executive was too cheap to make a different commercial for Idaho's demographic so someone just said "just put a cowboy hat on him!"  I found this YouTube clip of it online so at least I'm not the only one who found it comical.